Beach Jumeirah

Dubai Experiences

Live Your Story

The sea breeze on your face, sun-kissed warmth on your skin and a heart set on new adventures…can you feel it?

Whether you want to make the most of beautiful beaches and spectacular spas, try new outdoor adventures, delve deeper into history or experience the finest Arabian hospitality, our city has thrills for every traveller.

You’ll have to experience it to believe it. Come and live your story.

Live Your Story

Seek Your Adventure

‘Live your Story’ through diverse Dubai experiences as we highlight unique ways in which you can create their own special holiday experiences across the city.

Enjoy much more than the world famous landmarks and attractions that are synonymous with Dubai’s tourism offering. There are many exciting choices that await you and we invite you to customise exceptional and ‘Only in Dubai’ experiences to suit your tastes, as well as bond with and benefit from the diversity of cultures that are intrinsic to the social fabric of this global metropolis.

Live Your Story

Treasure Your Time

Get a glimpse of a unique side of Dubai that cannot be narrated or written, it must be lived and experienced.

A city renowned for its array of offerings that visitors can enjoy, whether they are first timers or repeat visitors – makes the transition to the new normal by unlocking unique and personalised travel experiences far from just a city of iconic skyscrapers and landmarks to a destination that celebrates the cultures of over 200 nationalities and provides a range of diverse experiences.

Live Your Story

Feel The Sunshine

Know more about the multitude of offerings that await you when you visit the city, spanning many leisure touchpoints from heritage to entertainment, outdoor adventures to beach activities, from gastronomy to family-oriented experiences, shopping to luxury.